Liquid Dreams Fan

Feature Product – Liquid Dreams Fan

Feature Product – Liquid Dreams Fan This week’s feature product is our “Liquid Dreams” fan named after the classic 90s hit song “Liquid Dreams” by O-Town who gives a fantasy-induced shoutout to some of our favourite divas including Destiny’s Child, Madonna, Janet Jackson, J-Lo, Salma Hayek, Angelina Jolie, Cindy, Tyra and Halle. This five piece […]

underwear review

Briefs Review: 5 of my Favorite Underwear Brands for Gay Men

“Underwear should be a fun and flirty addition to every wardrobe. Don’t just stick to the boring basic briefs, but add more colourful, fun, and fashionable styles to your underwear drawer with these independent fashion designers”. TravelsofAdam is a hipster travel blog by Adam, a one-time graphic designer who quit his job as a book […]

A Guide to Choosing Underwear

Our friends over at Queer-Voices helped us publish a quick article that serves as a, Guide to Choosing Underwear. If you have ever questioned your choices in picking the right pair of underwear for yourself or perhaps are still in search of the perfect pair, have a light read by clicking the “READ MORE” link […]

Dirt Squirrel Infiltrates DragCon UK 2020

We are so lucky to have a job that takes us to places all over North America, but it gets even more exciting when you explore cities and events across the pond.  We have taken part in RuPaul’s DragCon LA & NYC since their inception and it’s always a light-hearted, attention grabbing, show-stopping and colourful […]

Holiday Design Challenge: Halloween Inspired Dirt Squirrel Underwear

We decided to take a break from regular programming in our office to start a new tradition: holiday design challenges. The purpose of these challenges will be to take existing Dirt Squirrel products and craft them into new, holiday inspired designs with the goal of simply doing better than everyone participating. Being of competitive nature, […]

dirt squirrel underwear

Dirt Squirrel Briefs…and why I love them.

“As an avid Drag Race fan I always take note of the pit crew (who doesn’t?), and on one particular episode I noticed a new brand I hadn’t heard of before – ‘Dirt Squirrel’. The briefs looked pretty awesome so of course I asked my good friend Google to go forth and locate and quickly […]

September 19, 2019 | Posted in Press
Homoculture x Dirt Squirrel x The Whole Package

The Whole Package: Your Next Guilty TV Pleasure

  “Move over Drag Race: There’s a new reality show that will be proving to be stiff competition for all the gays’ favourite program. Mama Ru may have her pit crew, but nothing beats having an entire show with men in nothing but their underwear. It’s literally a battle of the bulges with the new […]

March 12, 2019 | Posted in Press
OutTV LGBTQ Bucket List

OutTV: The Ultimate LGBTQ Bucket List

OutTV was tired of hearing about 2019 resolutions, so they asked around to see what people wanted to cross off their bucket list this year instead!  The owners of Dirt Squirrel and judges/mentors on the new season of, The Whole Package were asked what they intended on crossing off their respective lists. This is what […]

February 11, 2019 | Posted in Press
The Whole Package

The Whole Package: Season 1 Sneak Peek

Make sure to join us this season on The Whole Package while we search for Dirt Squirrel’s next brand ambassador! At Dirt Squirrel, we like our men like we like our underwear: comfortable. However, this season will have plenty of uncomfortable moments that will make you clutch your pearls or gasp uncontrollably.  Tune in every […]

February 8, 2019 | Posted in Press
The Whole Package

The Whole Package Trailer

The Whole Package The wait is finally over and our TV show is about to air on Friday February 1st after Rupaul’s AS4 on OutTV. This season, twenty amateur male underwear models compete in stripped-down photoshoot challenges for the chance to become Dirt Squirrel’s newest brand ambassador, a cash prize of $5,000, a photo spread […]

January 29, 2019 | Posted in Press
Hand Fans

A Brief History of Hand Fans

Hand fans have been a major part of world history, popularized throughout time by many different cultures and communities. It is believed that either Japan or China was responsible for creating this genius, clacking accessory that was later adopted through trading by European cultures as a stylish symbol of wealth and prestige.  Fans became a […]


  Being a trend setter is hard work…sigh…and like everyone else we are also excited for the summer season which graces us with tons of new music! The season of extra Vitamin D (no not that one!), margaritas, pool parties and bad decisions can’t go without a fun playlist of jams to set the tone […]

July 25, 2018 | Posted in Press

Day #1 Filming: The Whole Package

This is Dan and I (Wade), the owners of Dirt Squirrel Co. We are ex’s who started this business together four years ago over an ambitious Skype conversation during our last year of university. We starting dating when Dirt Squirrel came to fruition then dated for the next three years before ending things. It left […]


The biggest weekend for us homos is here y’all. Peel yourself away from your last minute costume details and check out what your favourite Dirty Devils are doing this Halloween. Season 2 of Dragula premieres on Halloween night. In case you missed it, Dragula is the freaky, twisted and deranged younger step-sister of Drag Race […]

October 31, 2017 | Posted in Press


EXCLUSIVE discounts, news and promotions!